Concepts
Ideas that shape products, launches, collaborations and experiences.
Everything starts with an idea.
We build concepts, identities and digital experiences that give brands something worth saying.
Selected works ↓
We build concepts, identities and digital experiences that give brands something worth saying.
Selected works ↓
That's where we start. We believe the strongest brands aren't built around trends or aesthetics. They're built around ideas people remember. Design is simply what those ideas look like.
Ideas that shape products, launches, collaborations and experiences.
Visual systems that feel inevitable, not fashionable.
Websites people actually want to explore.
The ideas that don't fit inside a category.
That's why every project is built as one system — from the first idea to the experience people finally touch.
Not because they dream bigger. Because they care more. We work with founders, hospitality brands, lifestyle companies and cultural projects looking for more than another logo or another website. They come to build something people remember.
Applepie is built around three independent practices working as one studio. Not departments. Not silos. Different expertise. Shared thinking.
Ideas before everything.
Built to last.
Identity with purpose.
Always asks “Why?” Never starts with design.
Dinara Kravchenko Founder & Creative DirectorBuilds everything that needs to work. Not just look good.
Alexey Kovalenko Head of Web DevelopmentTurns ideas into visual languages. Not trends.
Maxim Shapov Head of Branding & Art DirectorBeyond the core leadership, the team that previously worked together at Bee Creative continues within the new structure — so applepie starts operating from day one with experienced, well-coordinated people.
Because good design isn't where the work begins. It's where good thinking becomes visible.
If you're looking for “another” creative agency, we're probably not it.
If you're looking for a team that cares about the idea as much as the execution — let's talk.
